All phones

Power users who want the sharpest screen and most flexible camera zoom.

Photography-first buyers who want stock Android and the longest Android update guarantee.

Camera enthusiasts who want flagship hardware without flagship-plus pricing.

Zoom-obsessed photographers who shoot everything from portraits to distant landmarks.

Anyone who wants the fastest chip and the longest runway of software updates.

Heavy phone users who never want to think about a charger during the day.

Buyers who want flagship specs without paying flagship prices.

People who want a tablet and a phone without carrying two devices.